Cheerios has done a “Cheer Card” campaign for the last few Olympic games; the “Cheer” on a Cheerios box doubles as a prepaid postcard. Kids can fill it in to support our athletes.
Our spot highlighted the Cheer Cards, while playing off the time different between Japan (where the Olympics were going to be held) and Canada.
It will be airing next year (hence the password protection).
Mortgages aren’t fast. But they can be Fast(er)…if you bank with Tangerine, that is.
Home Energy Rebate Initiative
Reduce your carbon footprint. Save your money. Rather than opting for the usual scare tactics, our campaign took a more pragmatic approach to combatting climate change.
We followed up our TV spots with a (tiny) green house, which toured the province’s many home shows, highlighting exactly how Ontarians could apply their rebates.
Featured on Breakfast Television, City TV Toronto, Strategy, Marketing Magazine, The Toronto Sun and Media in Canada.
TD’s Ready Commitment asked us to create an activation for Black History Month events. Our goal was to give Black Canadian’s a space to connect to their own unique past, while influencing their present and future narrative.
#BumbleBoldly
Tell me what you want, what you really, really want.
Being vulnerable about what you truly want isn’t a weakness. It’s a strength. And in our opinion, an essential step in living an honest, fulfilling life. Our #BumbleBoldly campaign helped encourage women to be bold with their desires — in their relationships, friendships and work life.
We started with a Bumble Brunch, hosted for media and influencers, where we shared our findings on vulnerability. We followed up with activations in women’s washrooms, wild postings, all culminating in a bar takeover for singles on Valentine’s Day.
Canada 150
KFC may have been founded in Kentucky, but it’s long been part of Canadian culture. The Colonel himself lived in Mississauga throughout the 60s and 70s.
Our sign was put up in Saskatoon’s 8th Street location, the first KFC in Canada, opened in 1955.
Featured in Global News, CBC, BBC News, Huffington Post, Adweek, Stimulant, Strategy, Marketing
“Theatre”
When we look back at our childhood, certain rituals invoke pure nostalgia. Like the meals we share. Beyond taste, memories of food are overflowing with emotion.
To bring this sentiment to life, we wove a Canadian story of love and sacrifice made by a father as he supports his daughter’s passion. Throughout it all, a finger lickin’ ritual is formed.
Investor’s Video
Searching for some, let’s say, sandals? Forget the bias middleman. With YROO, it’s just you and your slappy flappies one-on-one.
In this spot products speak to the consumer directly, just how it should be. Well maybe not quite.
Chick ‘n Share
BFFs do everything together. They watch TV, go to the gym, shop…
…and eat from the same box of KFC, dressed like a mutant Colonel, naturally.
Featured in The Daily Meal, Eater, Strategy, Marketing Magazine, Indie88, Design Taxi.
